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'Your reputation is intertwined with that of your employer'

Emma Sadleir reflects on #PennySparrow and #RacismMustFall hashtags which took Twitter by storm.

Penny Sparrow. Screengrab.

JOHANNESBURG - Social Media Specialist Emma Sadleir says if you bring your employer into disrepute with your online content, you will be disciplined.

Sadleir was reflecting on the #PennySparrow and #RacismMustFall hashtags which have taken Twitter by storm.

She spoke to Bruce Whitfield on The Money Show about the issue.

On Sunday, Penny Sparrow, who works for Jawitz Properties and is a member of the Democratic Alliance, posted racist comments on her Facebook page.

In the post she referred to black beachgoers as 'monkeys', which sparked national outrage.

On the same day, economist Chris Hart tweeted 'More than 25 years after Apartheid ended, the victims are increasing along with a sense of entitlement and hatred towards minorities….'

The two sent Twitter into a frenzy with Hart being suspended from Standard Bank and Jawitz saying it's taking serious action against Sparrow.

Sadleir says when you put something online, there is no context and no tone.

"What people need to appreciate is everyone has instant access to an international, public and permanent platform."

The social media specialist quoted Standard Bank saying it expects its colleagues in all countries to at all times reflect the values of the company.

"It's a matter of discretion as to how those values are applied. Your reputation is intertwined with that of your employer, even if you say your tweets are your own, especially if you are high profile in your company like Chris Hart."

LISTEN: Social Media Specialist Emma Sadleir talks social media and your job.

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