H&M apologises for racist Twitter response
The global clothing brand was recently launched in South Africa.
JOHANNESBURG - Clothing retail store H&M has apologised for a social media statement that suggested its use of white models portrayed a more 'positive image' of the brand.
The retailer, which has recently landed in South Africa, was criticised on Twitter yesterday for the lack of black models in its global marketing campaign when it provided a puzzling response to the matter.
H&M in South Africa is asked why they dont have black models for their clothes on posters & this is their response😷 pic.twitter.com/KyKtdHP8dQ— Mbally (@_ZuluRose) November 5, 2015
Twitter users were confused and offended by the response.
H&M want to convey the positive image of an SA without black folk. Basically.
LOL. Yes. Ah. *exits*
- Ottilia A MaSibanda (@MaS1banda) November 5, 2015
H&M are saying that they have white models *in South Africa* because they want to convey a positive image? pic.twitter.com/tJg85MNRkJ
- Beyoncé Pad Thai* (@PearlPillay) November 5, 2015
The company has since apologised.
H&M regrets the response to a social media message that was recently aired and wishes to clarify the intention. pic.twitter.com/IybEBotudU
- hmsouthafrica (@hmsouthafrica) November 5, 2015
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