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'The selfie culture could be good for business'

The worlds of social media & travel collide at the E-Tourism Summit in Cape Town.

The dictionary definition of ‘selfie’.

CAPE TOWN - The worlds of social media and travel collide at the E-Tourism Summit, back in Cape Town for an eighth consecutive year.

The gathering of some of the world's leading tourism and travel experts comes amid calls for the resuscitation of the tourism industry amid a declining economy.

At least one expert believes the selfie culture could be good for business.

Whether it's a picture with wild animals in the background or with a delicious-looking plate of food, chances are it'll end up on social media.

E-Tourism summit CEO, Damian Cook says this is a good thing for the tourism industry.

"This is about showing people how much the world has changed and it's important that they embrace the role of their tourists and their clients, and that everyone is exposing every experience they have."

Hollywood star Milla Jovovich is filming in Cape Town for the next few months and has already flooded her Instagram account with beautiful pics of the Mother City.

Hate it or love it, the selfie craze seems here to stay, and it might just be what keeps the tourists coming.

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