Oscar Pistorius ad causes outcry in UK

Oscar Pistorius smiles during the first day of his trial in the North Gauteng High Court on 3 March 2014. Picture: POOL.
LONDON – An Irish bookmaker has been forced to withdraw an advertising campaign in the United Kingdom (UK) featuring Oscar Pistorius after a record number of complaints. 

The advert shows a photograph of Pistorius superimposed on a statue of an Oscar award. 

Next to it, the ad states “It’s Oscar Time. Money back if he walks.” 

The Advertising Standards Authority has received more than 5,000 complaints and an online petition quickly gathered 122,000 signatures.

Many were from women angry that the campaign was making light of a woman’s death.

The watchdog will usually allow a campaign to run until an investigation into whether there had been a breach in the UK advertising code is complete.

However, it ruled the ad should remain out of all circulation in UK media until the investigation, which is being fast-tracked, is finished.   

The blade-runner's trial is due to resume in the Pretoria High Court tomorrow.

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