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SABC bans 'fishy Zuma ad'

Ad agency Metropolitan Republic Group maintains the Fish and Chips Co. ad was not offensive.

Jacob Zuma,Nkandla,Finance Minister Pravin Gordhan,Nkandlagate,Pravin Gordhan,South African President Jacob Zuma,Zuma Nkandla bond saga,advertising,advertising campaigns
Local Politics

JOHANNESBURG - Metropolitan Republic Group, the advertising agency that produced an advert for the Fish and Chip Company which parodies the Nkandla saga, said on Tuesday it is devastated the ad has been banned by the SABC.

The ad which is titled Dinner time at Nkandla shows President Jacob Zuma having dinner with his wives and children.

He is then seen calculating the price of the dinner for all his family members and says Finance Minister Pravin Gordhan would be impressed with his saving strategies.

Paul Warner from the agency maintained the ad is not offensive.

“It wasn’t derogatory in any other way you know, we didn’t take any low blows or anything like that.

“And we felt it was in a very good nature because it actually spoke to Zuma and his team looking after the budget,” said Warner.

It was expected to be aired at seven on Monday night, but was pulled two hours before.

The SABC was not available for comment.

The so-called Nkandlagate has been playing out for months now following reports that the project will cost about R200 million.

Zuma maintains his family is paying for the renovations but some dispute this.

Last week, he addressed the matter in Parliament saying he took out a bond with one of the leading banks.

However, the City Press revealed the R900,000 bond is for the first phase of the development.

(Edited by Katleho Mogase)

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