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CPT marketing strategies need a shake-up

Calls for Cape Town to attract more visitors.

Cape Town Stadium. Picture: EWN

CAPE TOWN - Western Cape tourism promotion agency Wesgro believes a shake-up in marketing strategies will ensure more visitors come to Cape Town's shores.

Wesgro officially launched the start of Tourism Month, at the Kirstenbosch National Botanical Gardens on Wednesday.

Some Cape Town tourism operators told Eyewitness News they are looking forward to a busy summer, after surviving the slow winter season.

However, tour operator Winston Fowler complains big companies are the ones getting all the business. 

“There is enough work to go around, but large companies run the monopoly of the whole situation.”

Wesgro's Cheryl Mulder-Verbruggen said local service providers have to take locals, who want to travel in their own country, into consideration as well. 

She says pricing is also important. 

“A great part of tourism month is about encouraging domestic tourism.”

She added that there has been a significant hike in business tourism events in the Western Cape, which contribute to the economy.

(Edited by Tamsin Wort)

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